Promotion

We have an upcoming show towards the end of January so we will need to consider appropriate methods for promoting it. One of the most effective ways to do this might be to invite people via a Facebook event page. We have created an event page allowing each performer to act as an administrator. This means that we can invite whoever we want. This page allows administrators to control the content that is posted on the page. Anybody will be able to post pictures, comments and videos on the page, which may influence other people's decisions on whether to attend or not. This may include clips of previous gigs that members of the acts have performed at. 

We have a poster displaying necessary details for the gig. This includes the name of the event, date, venue, band names and even logos for the bands. I have pinned up a few posters around college in noticeable areas to attract students to the gig.

The whole show will be filmed, which means we can use clips for promotions for future gigs. This could either be a montage of highlights or simply short clips for each band.

We have decided that £1 is an appropriate price for entry. We could've included discounts for some tickets but as £1 is a small price to pay there shouldn't be any need.

A potential problem we may encounter during the promotion stage of this gig is finding enough people to attend. We have left the promotion of this gig quite late so people may be reluctant to attend if they don't know much about it. However, the Facebook event page will hopefully allow us to increase numbers fairly easily. Word of mouth around college will probably bring more people.